Wednesday, August 6, 2008
Phoning It In
With such a heavy focus on rapid-response and messaging discipline in the modern world of YouTube, campaigns often have little time to studio produce counter-ads before the news cycle ends. This has led to some extremely generic ads that amount to little more than b-roll of gas pumps and windmills stamped with poll-tested slogans and talking-points, all arranged over vaguely patriotic muzak and throaty vocals. The elements are all interchangeable, and there is often little that distinguishes one spot from another. I don't mean to imply that the political ad game was ever an art form, but a lot of what's come out this year has been pretty lame by any standard.
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1 comment:
Had the blokes who initiated the American experiment in democracy been prescient enough to envision how thoroughly the medium of television would corrupt the political process they were attempting to put into play, a merciful absence of poltical advertising on TV would have been constitutionally mandated.
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